LinkedIn’s Generative AI Use Case
Generative AI is transforming industries, and LinkedIn is a prime example of how these advancements shape personalized experiences for professionals worldwide. Let’s dive into how LinkedIn leveraged domain-adapted AI to make its platform smarter, faster, and more impactful.
The Challenge: Scaling Intelligence for a Billion+ Professionals
With over a billion members and millions of companies, LinkedIn faced a unique challenge: harnessing AI to deliver personalized, professional-grade interactions at scale. Off-the-shelf AI solutions offered power but often fell short of LinkedIn's specific needs for cost efficiency, accuracy, and relevance in professional contexts.
The Breakthrough: Domain-Adapted AI
LinkedIn developed its domain-adapted foundation models under a project called Economic Opportunity Network (EON). These models transformed open-source AI into tools tailored to LinkedIn’s ecosystem, integrating data from the LinkedIn Economic Graph—a digital global economy map.
By customizing AI models to LinkedIn’s unique domain, the EON project achieved remarkable improvements in generating professional content, matching candidates to jobs, and creating seamless user experiences.
Image: Foundation model selection and auto evaluation to develop EON models, which developers can leverage using prompt engineering and fine-tuning. Source
A Real-World Win: The Hiring Assistant
One standout application of this innovation is LinkedIn’s Hiring Assistant, launched in late 2024. This tool simplifies recruiters' workflows by evaluating candidates against job requirements and generating actionable insights. Powered by EON models, the Hiring Assistant ensures faster, more accurate matches, saving time while improving hiring outcomes.
The results speak for themselves:
Higher accuracy in candidate-job matching compared to state-of-the-art models.
A reduction in bias, aligned with LinkedIn’s commitment to responsible AI.
Significant cost efficiency, making cutting-edge AI accessible at scale.
Why It Matters for Business
LinkedIn’s journey with Generative AI offers valuable lessons for any business exploring AI:
Adapt AI to Your Needs: Off-the-shelf solutions are robust, but domain adaptation can take them from good to transformative.
Focus on Impact: LinkedIn tailored its AI to solve specific problems, like making hiring faster and more accurate. This focus on utility drives results.
Efficiency is Key: LinkedIn didn’t just build more competent models; they built cost-effective systems, enabling wide-scale deployment without breaking the bank.
The Road Ahead
LinkedIn’s EON models are just the beginning. The team is pushing boundaries with AI that can handle more complex, multi-step tasks, paving the way for highly personalized, multilingual, and even multimodal experiences.
Imagine a future where LinkedIn connects professionals and becomes an intelligent partner in navigating your career, business, or creative journey.
Inspiration for Creative Minds
Generative AI isn’t just about technology—it’s about rethinking possibilities. LinkedIn’s example shows that the key to success lies in customizing AI to fit your vision, whether you're a marketer, entrepreneur, or creative leader.
As you explore AI for your business, remember that the most impactful innovations happen when technology meets purpose.